10 hours beat a whole year of "passive income"
In 2025, I tried to build the “creator dream”. Courses. Newsletter. Community. Ads. Content. The whole thing. This is how it turned out...
Stefan's Business Essays
Unfiltered thoughts on business and the real stuff that comes up while building my online business as an introverted solopreneur.
I killed my online business (on purpose)
I shut down everything – funnels, upsells, courses – and now there’s only one thing left: The Authentic Ads Skool Community.
A futureproof online business? Personality-as-a-Service (PaaS)
In a world flooded by AI slop, the only way to stay futureproof online is to turn your personality into the business itself.
When I want to throw it all away: This is what I do
Some days I just want to burn it all down. But then I remember what I need to do...
I've been haunted by a Ghost
Took a break. Read Houellebecq. Wrote a novel. Built a new website. Accidentally rediscovered why I do all this in the first place.
Today’s Painful Lesson: I Built the Wrong Thing
Turns out my leads loved the guide... but nobody wanted the product.
I Spent $10,000+ on Coaching Last Year — This Is What I Learned
How prioritizing inputs, health, and authenticity reshaped my approach to business and life.
How I Became a Well-Paid Copywriter Overnight
The story of how I failed as an entrepreneur, pivoted and became successful (again).
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