My name is Stefan Zangerle.
I’m an entrepreneur, marketer, and writer from Austria.
A few years ago, I founded REKUNO – a social recruiting agency that’s still running strong. We’ve spent over €1 million on Meta ads, generated more than 25,000 applications, and helped fill over 1,400 positions across multiple countries.
But that doesn’t mean I only want to talk about agency life.
I have way too many interests for that.
And I’m always working on multiple small (or not-so-small) projects.
One of them is this website. Here, I share English content and build digital courses for introverted solopreneurs who want to sell digital products without becoming fake online personas.
I also run a separate site in German. For essays, thoughts, and ideas that don’t fit into a traditional business model. It’s where I write in my native language. Where I reflect. And where I publish the kind of content that doesn't really belong anywhere else.
I don’t do all of this because I lack focus.
I do it because I’m a multipotentialite – someone with a wide range of interests, skills, and creative impulses.
It took me a while to realize that this isn’t a weakness. It’s how I’m wired.
And instead of fighting it, I’ve decided to build a business and a life that actually makes space for it.
If you’re anything like me – introverted, smart, a deep thinker, maybe even someone with a high IQ and way too many interests – then this is the right place for you.
Become a member for free and get instant access to exclusive deep dives, tools, templates, and essays – designed to help you build a quiet, profitable digital product business.