I killed my online business (on purpose)
I shut down everything – funnels, upsells, courses – and now there’s only one thing left: The Authentic Ads Skool Community.
Grow your online business with Authentic Ads
Learn how to run ads people trust and buyers love. Join my Skool community or subscribe to my newsletter.
900+
Solopreneurs who joined the community
Featured posts
A futureproof online business? Personality-as-a-Service (PaaS)
In a world flooded by AI slop, the only way to stay futureproof online is to turn your personality into the business itself.
Why You’re Stuck in Overthinking
Why you’re stuck in overthinking: why your brain loves the loop, why introverts get trapped deeper, and the red flags to spot in real time.
Popular Tags
Stefan's Business Essays
7 posts
Newsletter
5 posts
Creator Tools
4 posts
Online Business Tips
1 post
From 0 to 100 members in 7 days (and you can still join for free)
Built my new Skool community from 0 to 100 members in just 7 days. Here’s a peek inside (and how you can still join for free).
I killed my online business (on purpose)
I shut down everything – funnels, upsells, courses – and now there’s only one thing left: The Authentic Ads Skool Community.
A futureproof online business? Personality-as-a-Service (PaaS)
In a world flooded by AI slop, the only way to stay futureproof online is to turn your personality into the business itself.
Why You’re Stuck in Overthinking
Why you’re stuck in overthinking: why your brain loves the loop, why introverts get trapped deeper, and the red flags to spot in real time.
The Unstucker - Break free from overthinking
Your personal anti-overthinking bot. Get clear, take action, and break free from analysis paralysis – one simple step at a time.
How to set up Ghost.org for the EU: GDPR, VAT & Invoicing Guide
Learn how to set up Ghost.org for EU businesses: GDPR-safe hosting, VAT handling, legal invoicing, and cookie compliance – all in one guide.
When I want to throw it all away: This is what I do
Some days I just want to burn it all down. But then I remember what I need to do...
I've been haunted by a Ghost
Took a break. Read Houellebecq. Wrote a novel. Built a new website. Accidentally rediscovered why I do all this in the first place.
I have nothing to say (and that’s why you need to hear it)
Not sure why I'm writing this...
Subscribe to my newsletter!
What I share are the ad strategies I wish someone had given me. Simple, authentic ways to grow your business without becoming a marketing bro or template sis!