Building in Public Business Breakdown: August 2025 August was my first full month running the membership. It brought valuable lessons, interesting data, and a couple of insightful learnings. 9 min read
Stefan's Business Essays A futureproof online business? Personality-as-a-Service (PaaS) In a world flooded by AI slop, the only way to stay futureproof online is to turn your personality into the business itself. 6 min read
Newsletter Why You’re Stuck in Overthinking Why you’re stuck in overthinking: why your brain loves the loop, why introverts get trapped deeper, and the red flags to spot in real time. 7 min read
Building in Public Scaling a membership with ads: My first two weeks, the numbers, the truth Two weeks into scaling my membership with ads, the first KPIs are in. Some assumptions proved right, others were off... 8 min read
Newsletter Free community chat for introverted creators Free Slack community for introverted creators. A safe space to connect, share wins, ask questions, and get feedback 1 min read
Creator Tools The Unstucker - Break free from overthinking Your personal anti-overthinking bot. Get clear, take action, and break free from analysis paralysis – one simple step at a time. 4 min read
Online Business Tips How to set up Ghost.org for the EU: GDPR, VAT & Invoicing Guide Learn how to set up Ghost.org for EU businesses: GDPR-safe hosting, VAT handling, legal invoicing, and cookie compliance – all in one guide. 13 min read
Stefan's Business Essays When I want to throw it all away: This is what I do Some days I just want to burn it all down. But then I remember what I need to do... 3 min read
Building in Public Business Breakdown: July 2025 A summary of my KPIs, revenue, and profit for the last month, and insights on what I'm planning for the next month. 7 min read