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Do you ever feel like you wanna do a million things at once?
One second you're obsessed with building a new funnel.
The next, you’re googling how a Wankel engine works (for no particular reason other than it being an answer in one of my crossword puzzles lately).
Then you’re sketching a new business idea while being in the gym … just because you can.
Welcome to my brain.
What the hell is a Multipotentialite?
I always knew I wasn’t built like everyone else.
Specialists? Pick one thing, stick to it, live happily ever after.
Yeah, not me.
Not even close.
Turns out there’s a word for people like us.
It’s called Multipotentiality.
Whole communities.
Whole ecosystems of people who can’t "just pick one thing."
People who don’t fit the standard blueprint.
Who don’t want to specialize.
Who can’t specialize without killing a part of themselves.
For a long time I thought something was wrong with me.
Why couldn’t I just stick to one path like everyone else...?
Now I know.
I was never meant to.
We’re wired differently.
The unpredictable power of intrinsic motivation
One day you’re a marketer.
The next a developer.
The next a writer or a strategist or a designer... depending on where the fire from inside starts kindling.
Where this intrinsic motivation comes from?
No idea.
Sometimes it’s born in pain.
Other times it’s the unstoppable desire to actually “make it”
I could deep dive into my psychology at this moment, but I won’t.
This is not therapy (well maybe it is, I wouldn’t know, never been in therapy of any kind…)
Anyways, the motivation.
Sometimes it’s dead quiet and you can’t do shit.
Sometimes it hits like a fucking freight train and you find yourself working 14 hours nonstop like a maniac and forget to eat.
Actually, I have a great example for this.
How I almost burned my agency to the ground
Couple weeks ago, I was ready to burn my agency REKUNO to the ground.
Zero motivation.
Stagnating revenue, stagnating profit.
Same old clients, same old boring tasks.
I’d spend my days lingering in Skool communities or Facebook groups to feel productive but was in fact avoiding work of any kind (yes, these activities are 100% time wasting IMHO)
Then randomly, one afternoon about two weeks ago, it clicked.
Full focus.
Full flow.
Building new systems, fixing broken parts, rebuilding the entire offer.
Did I plan it? No.
Did I force it? No.
It just happened.
And if you’re built like me, you know exactly what I mean.
When obsession strikes: From minor tweaks to a full rebuild
Same with web development, last week.
I thought it was gonna be just another boring "optimize the website" day.
Change some colors.
Tweak a few fonts.
Call it a day.
Nope.
I ended up diving deep.
Built an entirely new landing page.
Optimized every step.
Cut fat.
Fixed structure.
Then right when I was finished, I did it again.
This time I built a new website.
Doing the same thing in English, creating an entire new offer for US clients (we hadn’t had an English website for our agency before, and it has been nagging me for some time now.)
Was it necessary? Probably not.
Did I need to do it to stay sane? 100%.
When you’re wired like this, you can’t just sit still.
You need to build.
You need to evolve.
Otherwise your brain starts eating itself from the inside out.
But let’s talk about the real addiction behind this:
Doing everything yourself.
The curse (and blessing) of doing everything yourself
Design? Mine.
Copywriting? Mine.
Funnels? Mine.
Landing Pages? Mine.
Automation? Mine.
Sounds badass, right?
No boss, no permission, no compromises.
But also:
No leverage, speed or breathing room.
You end up being the builder, the manager, the creative, the strategist, the technician.
All at once.
Every day.
Is it healthy? Probably not.
Do I care? Not at all.
It’s not about just getting shit done.
It’s about staying alive inside.
And getting better at the things that actually matter to you.
Could I outsource it or delegate it? Sure.
And every time I do, I kinda “feel” it.
These weird thoughts of
“I could have done it better. I would have made this and that differently…”
I just can’t stand overseeing the work instead of being in the arena myself.
Fucking hate it.
The real enemy of multipotentialites
Same with repetitive tasks.
The kind of shit that never changes.
The kind that makes you feel like a production line worker.
Always the same task.
Same problem.
Same outcome.
Over and over and over.
That’s the real hell.
Not hard work.
Not long days.
Boredom.
Boredom is what kills multipotentialites.
Not failure.
Not pressure.
Boredom.
You don’t build a business like everyone else
That’s also the reason why you need a different approach in building a business.
You don’t build a business like everyone else when you’re wired like this.
You can’t.
Because you’re not playing the same game, as all these specialist out there.
You’re not here to pick one lane and drive it till you die.
You’re here to build.
To connect dots.
To evolve so fast that your old self can’t even recognize you six months from now.
That’s your advantage.
That’s the real fucking cheat code.
Once you stop fighting it, and start designing around it…
This is where the fucking magic happens.
Behind the scenes: Rebuilding the Anti-Guru Lead Gen System
And because we’re already being so real right now I wanna give you a behind-the-scenes look at my current work:
The Anti-Guru Lead Gen System.
First two weeks? Full-on fire.
Building. Tweaking. Running ads.
Insane momentum.
Then?
Dead.
Suddenly, focus shifted.
REKUNO needed attention.
I paused the ads.
Project was basically frozen for two weeks.
Fast forward to today.
Random day.
No big plan.
Motivation hits again like a fucking hammer.
And I suddenly know exactly where the problem was.
The old landing page?
It wasn’t “it.”
The page was more of a "let’s just throw something out there and see what sticks" experiment, it was never the real deal.
A big “fuck you” to all gurus, yes. A manifesto of sorts, but not a proper landing page for an online course.
Now I’m fixing it.
I’m building a new landing page. One that will convert.
Not some quickly produced 80/20 pareto shit.
A real Course Sales Page.
One that feels sharp, fast, alive.
And I wanna show you how I do this.
The page is a total work in progress – but it’s already live.
Live Insights
Yeah.
No "Coming Soon" bullshit.
You can click here and have a look at it:
[Work in progress sales page]
Messy? Absofruitely (not a typo – get used to it)
You can’t even click the buttons yet... so don't expect anything fancy (yet).
But it’s real. It’s the stuff others would never show anybody.
I took the REKUNO landing page for the US that I built the other day as the new base and started rebuilding everything from scratch. So beware, there’s still a ton of leftover REKUNO text on it...
Anyway. This page will become the foundation for all my future course sales pages.
So for me, it’s actually worth investing a lot of time into this (at least that's the excuse I’m running with.)
But here’s another thing:
Once that page is fully finished, and once the copy actually communicates the value of the Anti Guru Lead Gen System… I’m gonna raise the price.
Because honestly:
The value inside is already way above what I’m charging now.
I just haven’t made that clear enough yet.
If you want in at the ridiculously low old price, you can go back to the old messy 'Anti-Guru Manifesto' sales page and grab it while it's still $47.
Here’s the link:
[Old manifesto sales page]
How long will the old price stay?
No idea.
Could be tomorrow.
Could be next week.
If you want it at a cheaper price, better get it now.
I won’t make any excuses just because you’re lazy or read this newsletter in a week or so…
What’s next: Content, videos, and staying true to my style
Oh and btw, one last thought:
I’m also gonna post more organic content now.
Already started.
Gonna post more soon.
Maybe even videos.
Definitely my very own style, not what gets viral.
No trends, templates or TikTok-dance bullshit.
Raw, real, inside-out content marketing.
To attract the right ones – and piss off the rest.
