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Why This Guide Matters
Let’s face it: Being an introverted entrepreneur, one-person business, or freelancer is fucking hard, ok? Especially if you are operating anywhere in the online field where the market is saturated, there is a lot of competition, and most are struggling while only a few actually succeed.
You are smart. So naturally, you ask the internet and social media for advice on how to succeed. But everywhere you turn, “hustle bros” or “online gurus” tell you to grind harder, use aggressive sales methods, and push yourself and your business to the absolute limit. There is no alternative, no other route you can go. You need to follow their advice and copy their strategies to one day get where they are now - at least, that is what they tell you.
And for them, sadly, it’s true. Their knowledge is shallow, and they are far less skilled than you. Usually, they don’t have much more to offer than to shout louder and be more charismatic than everyone else in order to grow their business. So that’s what they teach.
In addition to aggressive sales outreach, they teach you to specialize in a specific service for a particular client - aka to niche down. At first, this makes sense. If you offer something super specific, you theoretically stand out, right? You position yourself as a go-to expert for that niche, making it easier to attract clients. But the problem is, niching down doesn’t work anymore - at least not for introverts.
What started as good advice 10 years ago has now turned into a trap. Everyone and their dog has already specialized. If you niche down too much, you box yourself into an ultra-competitive, price-driven market where the loudest voices win. And as an introvert, trying to out-hustle, out-sell, or out-network extroverted competitors is a losing game.So, almost every online business common knowledge is either made for extroverts or does not work for introverted entrepreneurs like you and me. We fucking hate it. If we follow all advice, do the cold outreach, hustle like idiots, and niche down, it will eventually drain the living soul out of us. The typical online business blueprint is not only leading us the wrong way but also blocking us from success in our business endeavors.
It took me, unfortunately, about five years and an ungodly amount of money wasted on these extroverted hustle coaches to realize that. And that’s why I wrote this guide. It’s here to show you a different way. A way where:
- Your unique strengths as an introverted entrepreneur become your biggest advantage.
- You attract aligned clients by sharing content that feels true to you and no one else dares to create.
- You find your very own niche not by specializing but by stacking up all your skills and values - creating a field in which no one else can compete with you.
- You achieve your goals and thrive as the entrepreneur you are meant to be.
This guide is no generic BS advice, no get-rich-quick guarantee, or any other crap you are probably used to. I’ll show you my perspective based on my experience on how to succeed as an introverted entrepreneur.
I hope you are just as hyped as me. Let’s get started.
About Me
As the founder of the social media recruiting agency "REKUNO," I’ve managed over $1 million in ad spend and generated 25,000+ applications across 7+ countries. These campaigns led to 1,400+ hires, giving me deep insight into marketing, recruiting, and running a business. They also helped me figure out what works and what doesn’t.
But I’m not the usual loud, extroverted, and hustle-driven agency owner. I’m an introverted entrepreneur, probably slightly autistic, and for the love of god, I fucking hate sales and speaking on the phone with anyone.
So I know firsthand how exhausting all the aggressive sales and cold outreach methods can be, especially if you are like me and are neither the most charming nor the most chatty type of guy.
Nonetheless, my journey has taught me that success doesn’t come from shouting the loudest and copying what everyone else is doing but from embracing your personality and doing what feels right to you.
Chapter 1: Online Gurus and Hustle Bros Are Wrong
Do not listen to their advice
The “wisdom of hustle” is everywhere, especially in online businesses.
- “Grind harder.”
- “Wake up at 4 AM for success.”
- “Nobody is coming to save you.”
- “Pick up your phone and make 100 calls a day.”
And I get it. Self-proclaimed experts and gurus tell you their secret sauce strategies for building multi-million dollar online businesses in a year or less… They sell you the dream of making money online - quickly with little to no experience, skills, or connections. Who doesn’t want that?
So naturally, you try to copy what the so-called 1% are doing. You listen to their advice and trust their expertise to teach you how to grow your online business, agency, or personal brand.
Usually, that means doing everything from cold outreach all day to cold calling prospects, sliding into DMs, copying “proven” sales scripts, productizing your services, niching down to a tiny market subsegment, tweaking your offer, and generating content tailored to a target audience you may not even connect with.
Eventually, you become a hustler yourself. And you hate it. It’s not who you are and not who you want to be. As an introverted entrepreneur, you are wired fundamentally differently than all these extroverted sales-driven hustlers.
You’re genuine, deeply empathetic, and care about helping your clients achieve their goals with actual results - not just shiny metrics or gimmicks. You want to improve your skills, build a sustainable business, become an industry expert, and play the long-term game rather than making a quick buck and hopping from trend to trend. You thrive on authenticity and depth, not vague promises or mediocre results.
Hustle culture’s obsession with money, speed, and aggressive sales simply doesn’t align with you. It feels alienating and exhausting. It’s not who you truly are, and if you follow an extrovert’s advice, sooner or later, you will burn out or want to give up on entrepreneurship altogether.
The Hustle Bros aren’t your competitors. Their tactics are surface-level, chasing quick wins that lack depth or real impact. They prioritize quantity over quality, leaning on charisma and aggressive tactics that burn bridges rather than build genuine relationships.
You don’t need to compete in their dick-measuring contest to see who gets the fastest results in the shortest time. Let them fight against each other, let them play in their very own rat race until they are broke as fuck or millionaires.
You are playing in a different league (or even a different game) than them. One that leads to long-term success as an entrepreneur and is tailored to your characteristics and unique introverted traits.
So stop comparing yourself to them and focus on yourself instead.
Chapter 2: Niching Down Does Not Work Anymore
Why you should not niche down
If you've been in the online business space for even a minute, you've definitely been introduced to the concept of niching down, accompanied by cheesy statements like “the riches are in the niches” or “niche down or get drowned”.
Coaches, consultants, experts, gurus, and hustle bros swear by it. They tell you to specialize in one problem for one specific type of client, to go deeper, not wider, and to offer a single, streamlined service for them.
Example: Instead of being an “online marketing agency for everyone”, you should be a “TikTok content agency specialized in lead generation for lawyers” or an “Email marketing agency for e-com brands doing more than eight figures in revenue.”
To be fair, this was once excellent advice that brought a lot of money to people who niched down. A quick history lesson on the development of online businesses explains why:
20 to 15 years ago, you stood out and made a lot of dough when you just had an online business or offered your service online. Back then, nobody was specialized; the online space was new for most companies, and no one knew how to operate it. If you did, you made a lot of money.
Around 10 years ago, making money online and having an online business became quite popular, and just “having” one didn’t cut it anymore. You had to specialize in a specific service (e.g. social media ads) or a specific client (e.g. lawyers). If you did that, you had a fantastic USP (unique selling proposition), were different, and could get the clients you were aiming for.
About 5 years ago, with COVID (yup, it’s been five years already…), suddenly everyone was online or wanted to make money online, and it got tough to get clients. You had niche down even further. You had to offer a specialized service for a specialized client (e.g. social media ads for lawyers). But not much later, with the gig economy and the “Great Resignation”, this wasn’t enough anymore. You had to niche down even deeper to grow your business.
And this brings us to the current state of niching down. You must be hyper-specialized and offer a streamlined service to a market subsegment (e.g TikTok ads for criminal defense lawyers), but even with such a narrow niche, you still struggle to get clients.
Why? Because thousands of other companies and freelancers worldwide offer the exact same thing. It’s not a USP anymore to specialize in anything. To clients, it all sounds completely identical anyway, and if you do cold outreach, they will tell you that you are the 10th specialized agency that called them today.
The only people who still benefit from niching down are usually extroverts. For them, niching down is just a convenience, not the reason for their success (very different from what coaches and gurus tell you!). They succeed because they can sell themselves first - not necessarily their service. Their charisma, confidence, and ability to persuade makes it easy for them to close deals, regardless of how specialized their offer is.
They could just as easily switch industries or services and still thrive because their real strength is their ability to connect, convince, and handle rejection without hesitation.
But introverted entrepreneurs don’t operate that way. You don’t thrive on convincing people - you thrive on attracting the right people by creating something valuable and unique.
When you as an introvert, niche down, you limit yourself to a highly competitive market where the loudest voices dominate. Without an extrovert’s natural ability to pitch and sell, you will not only struggle a lot but also blend in with the countless others offering the exact same thing. Instead of standing out, you become just another name in a sea of specialists, constantly competing on price, fighting for attention, and trying to convince clients why you’re the better option.
Do not niche down!
If you agree, we are on the same page and think alike. That’s great because the following two chapters will benefit you immensely. In them, I will show you actionable strategies for thriving as an introverted entrepreneur.
If you don’t agree with me at all, that’s fair enough and totally understandable. However, you probably won't find my strategies helpful. I suggest you save yourself some time, close this now, and opt out of my email list. Good luck, and keep on hustling, bro.
Chapter 3: Skill Stacking & Signature Positioning
Your Niche Is You
We have learned what introverted entrepreneurs with online businesses should avoid and why it is terrible to follow extroverts’ advice. In this chapter, I will introduce you to the idea of skill stacking to find your very own niche - or, as I like to call it, your Signature Positioning.
In a hyper-specialized market, it is impossible to stand out anymore, and if you try to niche down, you will fail - unless you are a super-charismatic, people-schmoozing salesperson. Luckily, you have an unfair advantage that no one else has.
This advantage is you as a person. Your unique combination of:
Your personality - the way you think, work, and communicate.Your skills - everything you’ve learned and mastered over the years.Your experience - your professional background, challenges, and insights.Your perspective - your take on how things should be done (in your industry).Your values - what matters to you in business and life.
No one else has the exact same combination of these things. Some people might share your skills, and others might have similar experiences, but no one has your exact mix of all of them. And that’s the key to Signature Positioning.
Instead of shrinking yourself to fit into a hyper-specialized niche, you stack all your strengths to create something entirely new - something that no one else can replicate.
To make this work, you need to identify your strongest skills and combine them in a way that creates a unique offer. I’ll show you step-by-step how it’s done and give you my own Signature Positioning as an example.
