Business Breakdown: August 2025

August was my first full month running the membership. It brought valuable lessons, interesting data, and a couple of insightful learnings.
Business Breakdown: August 2025

In last month's edition, I explained why documenting everything I'm doing while building an online business is super important for me. I've also shared my metrics, strategy, and goals for August, and provided an update about two weeks ago with a focus on my ads and the changes I made to my strategy.

If you've missed it, you can read it here:

Scaling a membership with ads: My first two weeks, the numbers, the truth
Two weeks into scaling my membership with ads, the first KPIs are in. Some assumptions proved right, others were off…
Business Breakdown: July 2025
A summary of my KPIs, revenue, and profit for the last month, and insights on what I’m planning for the next month.

In this month's edition, I'll give you another deep dive into my membership data and all the things that I learned this month (and especially in the last two weeks).

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Inside this premium article: My full August membership breakdown with exact ad costs, detailed funnel analysis, Instagram vs Facebook vs Reddit performance, customer acquisition cost, and what I’ll change for September.

2.055 words | ~ 9 min read

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