Lately, I haven’t had anything to say. And I’m not sending out newsletters just for the sake of it… so I stayed quiet.
I never bought into that “Every Saturday in your inbox bullshit.”
How fucking annoying is that? Like, who are you doing that for?
Do you actually believe anybody is waiting for your content? Sitting there in front of their laptop, tapping on their watch, and waiting for your next drop of wisdom?
Come on…
I used to believe I needed to be consistent.
That showing up regularly would prove something.
That silence was failure.
But the truth is:
Showing up without anything real to say… that’s a fucking failure.
I’d rather stay silent for a year than produce content because my content plan or any online coach, course, or whatever tells me to do so.
In fact, I think, it’s the ultimate self-betrayal.
Same goes for “consistency."
If it kills your voice, what are you even consistent with then?
Posting garbage? Using AI? Copying what worked for others?
Silence isn’t the enemy.
But pretending fucking is.
You don’t have anything to say? Don’t say anything.
Do you have a stroke of genius? Produce content like a mad (wo)man.
Feeling the urge to post 7 pieces of content in 3 hours? Fine. As long as it's real (and not because some guru told you it’s the move right now…)
Own your fucking truth.
Stay sharp, friendo.
