A futureproof online business? Personality-as-a-Service (PaaS)

In a world flooded by AI slop, the only way to stay futureproof online is to turn your personality into the business itself.
A futureproof online business? Personality-as-a-Service (PaaS)

Will you lose your job or business to an AI?
Apparently, being replaced by AI is today’s ultimate doomsday scenario. Headlines like “AI is coming for you” are everywhere. On TV, in the news, on social media.

Alien invasions? Not scary enough anymore.

People are afraid of being made redundant. They worry about their future. So we see anti-AI movements and governments seeking more regulation and control (what a surprise).

Thus, you might ask yourself, are we doomed?
Should you join team “boohoo, bad AI”... or should you lean in and use AI even more?

Obviously, nobody can predict the future, so here's what I personally think about this...

AI is killing the right jobs first

In my opinion, AI will undoubtedly make certain jobs redundant. And I believe that's a great development. Because it's coming for the low-salary, mundane, human-unworthy jobs that should have never existed in the first place.

Care for a couple of examples? Let's start with the most obvious ones:

  • Factory & assembly line workers
  • Truck drivers
  • Taxi & Uber drivers
  • Supermarket/restaurant/retail cashiers
  • Call center agents & telemarketers
  • Delivery drivers
  • Cleaning personnel

What do they all have in common? The job description is a sequence of incredibly simple tasks. Predictable. Repetitive. Rule-based. Exactly the type of work machines were made for.

Humans never belonged there in the first place...
Standing for eight hours on a factory line. Repeating the same sentence on the phone a thousand times a day. Scanning groceries like a human barcode reader.

It would be my personal hell. I bet I couldn't last a single day in a job like that.

However, the worst part is that they are also among the lowest-paying jobs available. If you ask me, that's very close to modern slavery... just disguised as employment.

And I’d very much like to say that I respect the people who keep jobs like long-term... but I just can’t. Because if you stay in a role that reduces you to a robot for years… you’re not showing resilience, you’re showing a lack of self-respect.

Is that really what you want to do with your life? Stand at a checkout counter until your knees give in? Read a call center script like a parrot for decades?

It’s not noble at all. It’s not dignified. It’s a fucking tragedy.

And yes, I pity people who settle for this. Because deep down, I believe every human can do something better than pretending to be a robot and being reduced to simple tasks only.

So, if AI takes those jobs?
Good. Let it. It will make the world a better place for humans.

AI is coming for online businesses, too

You probably wouldn't read this if you didn't have an online business or at least wanted to start one. So, guess what, I got bad news for you, too. AI will replace many jobs here as well:

  • Content writing
  • Graphic design
  • Web development
  • Customer support
  • Data entry & admin tasks
  • Social media management
  • Virtual assistance

The ugly truth?
Most of what we call "online businesses" is already totally replaceable by AI.

But before you start yelling at me, how AI could never replace you, let me elaborate, please...

What AI does

Just as in offline businesses and jobs, AI will take over tasks that are low-quality and information-only. That’s, by the way, also why I rarely create tutorials or step-by-step guides. You can google that or ask your favorite AI chatbot.

What AI excels at is creating a technically correct output based on your input. It follows proven copywriting formulas. It builds clean websites. It spits out polished logos... you get the idea, right?

So we, as humans, take a look at that output and say: "Yes, looks great to me!"
You got the output, the end result, you wanted, significantly faster than if you had created it yourself.

Now, if you don't give a shit about the quality of your output (or lack the self-respect), you then hit publish, showing the world you are a total moron and have no idea how to properly use AI.

What AI's missing

Because, while AI output is technically correct, it has no fucking soul and people can tell. Nowadays, it's what most people refer to as "AI slop," aka generic AI-generated content that spams the internet.

The more AI slop floods the internet, the more everything starts sounding the same. I mean, just have a look at LinkedIn. It's literally the worst social media platform of all. There are countless executives and business owners proudly sharing their bullshit AI content because they know they need to create content, but they either don't have the time or don't take the time to do it properly.

So, if you scroll through the feed, you always see the same structured posts, the same emojis, the same weird ChatGPT arrows, the overload of em dashes (this one:— how do you even type that thing in your keyboard?), and the typical AI-generated takeaway at the end.

And yes, with better prompting, you can push AI into different directions to make the content sound more like you. This will result in a better-polished slop. Still fake, but not so obvious at first glance.

Because no matter how advanced the tool or how superior your prompting skills are, it doesn't come from a human. And we, as humans, have personalities, little quirks, and imperfections that make us and our content unique.

I, for example, start an awful lot of sentences with "and... something you're not supposed to do in writing. I do it because I like to write the way I speak. And that's exactly how I speak. My texts are also usually very ironic and sarcastic, and I use a lot of repetitive patterns to get across my point.

When I send my writing (of any kind) to ChatGPT, it always suggests changing that or toning it down. This is where you need to fully embrace yourself and tell AI to go fuck itself.

Ironically, this is also how you can avoid being made redundant by the AI.

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