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2024 was a big year of change for me — personally, professionally, physically, and mentally.
As you know, we are in the midst of a recession (and least here in Europe), and companies have stopped hiring or have reduced their staff. Naturally, my social recruiting agency was also struggling to grow. So, at the beginning of 2024, I decided to "up my game" and get external support from top-notch business coaches to grow my business again. Unfortunately, roughly one year after investing $10,000+ in coaching, I still haven't managed to grow my business.
Nonetheless, the money invested in coaching wasn't all for nothing. While I learned some insightful business strategies, coaching taught me something way more important: it fundamentally changed my perspective on business and personal well-being.
In this article, I want to share my "aha moments" and the three key insights I gained from investing $10,000+ in coaching last year.
Shifting from Output to Input Goals
Before coaching, I was obsessed with hitting a revenue milestone or scaling KPI metrics. Get to 30k MRR, make $100k in profit — you name it. After all, these goals seem reasonable for an agency owner, right?
But what I learned only after spending a little fortune on coaching:
These are all output-based goals. And the thing with output is you can't control it — no matter how hard you try.
