I killed my online business (on purpose)
I shut down everything – funnels, upsells, courses – and now there’s only one thing left: The Authentic Ads Skool Community.
Stefan's Business Essays
Unfiltered thoughts on business and the real stuff that comes up while building my online business as an introverted solopreneur.
A futureproof online business? Personality-as-a-Service (PaaS)
In a world flooded by AI slop, the only way to stay futureproof online is to turn your personality into the business itself.
When I want to throw it all away: This is what I do
Some days I just want to burn it all down. But then I remember what I need to do...
I've been haunted by a Ghost
Took a break. Read Houellebecq. Wrote a novel. Built a new website. Accidentally rediscovered why I do all this in the first place.
Today’s Painful Lesson: I Built the Wrong Thing
Turns out my leads loved the guide... but nobody wanted the product.
I Spent $10,000+ on Coaching Last Year — This Is What I Learned
How prioritizing inputs, health, and authenticity reshaped my approach to business and life.
How I Became a Well-Paid Copywriter Overnight
The story of how I failed as an entrepreneur, pivoted and became successful (again).
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What I share are the ad strategies I wish someone had given me. Simple, authentic ways to grow your business without becoming a marketing bro or template sis!