Some days I just stare at my KPIs or my ads dashboard and think to myself, "This is fucking pointless... What the hell am I even doing?"
I see gurus selling their courses for $997 and making a fortune. I see some super scammy and crappy landing pages and know that this shit convinces people. I look at my cost per lead and realize that people don't care about honesty; they just want the next quick shortcut or hack to become a millionaire.
And then the overthinking begins again, and I start questioning myself.
"A membership? This is never gonna work!"
I turn to ChatGPT, the only business coach that charges less than me for a monthly subscription 😆. I share my concerns, thoughts, and strategies with it. And then it usually responds with things like "yeah, my friend, you should definitely change your business model" or "don't be silly, this is the right move"... it all really depends on my mood.
My mood not only greatly influences ChatGPT's advice, but it also affects my decision-making. Thankfully, after about five years of being a business owner, I understand this flaw in myself and know how to respond appropriately.
However, not long ago, I was driven by insecurities and feelings. I would completely trash a digital product because I didn't like it anymore. I would remove content because I felt it wasn't good enough, or I would commit to a totally stupid idea because at the moment it felt right.
As if this wasn't dangerous enough, my personality would then kick in and make things even worse. In other words, I want everything done right now, and I'm super stubborn about my ideas. I always go "all in" once I commit. Burning all bridges behind me, leaving a path of destruction. So a little mistake used to turn into a huge fuckup that cost me a fortune and catapulted me into the valley of despair, where I again question everything I do and spiral down a vicious cycle of bad decisions all over again.
All the coaches and gurus are definitely right on one thing:
You are your own worst enemy.
